Anaxi Branches Out With Caesars Casino Deal
Aristocrat Gaming continues to build out its online gambling brand, Anaxi. After launching its titles last month, Anaxi has expanded its reach in many of the most active US online casino markets by striking a deal with Caesars Casino.
While it’s unclear exactly when Caesars Casino players will have access to the new games, they should prove popular. Caesars’ menu will eventually be digital versions of some of Aristocrat’s most-played slot titles.
Anaxi teams up with Caesars Casino
According to a Wednesday press release, Caesars is bringing Anaxi’s online casino games to its app. Anaxi is the real-money division of Aristocrat Gaming that premiered late last year.
Earlier this year, Anaxi’s online titles debuted on BetMGM Casino. Matt Sunderland, SVP of iGaming at Caesars Sportsbook & Casino, said in the release:
“World-class content is synonymous with Aristocrat, and we’re excited to be an early adopter of the Aristocrat content with Anaxi. Coupling this new content with our exciting and innovative platform will provide players with the best experience available in the industry.”
Popular game titles in Anaxi’s portfolio include 5 Dragons Rising Jackpots, Miss Kitty, and Wild Wild Samurai. The release states that Caesars plans to add those titles and more to its menu sometime this year.
Currently, Caesars Casino is available for players in four US states:
- New Jersey
- West Virginia
The robust menu will help Caesars compete in those markets.
Caesars boasts robust gaming options for its US online casino
Anaxi is just the latest content producer that Caesars has contracted with for new games on its online casino app. In fact, it’s been a busy 2023 in this regard for Caesars Casino.
Late in January Caesars announced a similar deal with PlayAGS. Then, last month saw the additions of Konami and then Everi.
Anaxi aims to offer players’ favorite games among those myriad options, though. Cath Burns, Executive Vice President of Anaxi stated:
“Our commitment to both guest and operator entertainment experiences are at the heart of everything we do, and great partnerships of this kind are the driving force in continuing to move our industry innovations forward. We are excited for this collaboration as Anaxi brings iconic titles to the Caesars empire.”
It’s difficult to criticize Caesars for not investing in its US online casino product. The myriad partnerships it continues to form to bring new content for its players refute any such notions.